I am fan of following rules (and breaking them whenever required) and adopting time tested processes (following Lean UX lately). This is third time I’ve come across this invaluable talk on Understanding the Job. Checkout it out if you haven’t already.

It’s not about creating a portfolio piece. It’s about helping the people you now know solve their problems using your unique skills. Working this way, with real people in mind, is much better than staring at a blank canvas or whiteboard and giving it your best guess. Design is about solving problems. If you spend […]

Great advice on setting type for headings. When designing a full set of headlines like this, it’s a great idea to start with the smallest headline and work your way up like we did today. While you’re at it, make sure you design how bolds and italics look in a paragraph, as well as lists, […]

Jeff Patton explains how Kano model is applied while adding features to a product: The Kano Method separates product features into general categories. The three big ones are “must haves,” like: brakes on a car (we need those); “one-dimensional” items like gas mileage on a car (higher mileage is better); and attractive quality or “delighters” […]

Ryan Singer — product designer at Basecamp — explains a simple yet effective process of Product design. Problems with product and feature design often trace back to the initial approach. Either the problem wasn’t well defined, the concept wasn’t well defined, or – in the case of beginners and newcomers to a platform – your bag […]

UI has been widely mixed with UX recently. Erik Flowers has clearly explained the difference between two saying: UX is an acronym for “user experience.” It is almost always followed by the word “design.” By the nature of the term, people who perform the work become “UX designers.” But these designers aren’t designing things in […]

I love diagrams since the day I know them. Treat your diagrams as a design tool. They can help you break a bad case of writers’ block, clear up your thinking, and communicate your great idea. Best of all, when you lead with a diagram, you bring your audience along your line of thinking so […]

Ryan Singer – product designer at 37 Signals – explains what is that needs more of UI designers attention, and it’s not pixel perfect design, it’s making a user capable to performing intended task. It’s easy to get overwhelmed with details when you’re designing a UI. That’s why I try to keep hold of which […]

I value prototyping a lot. My tools of trade are Invisionapp, Keynote, Balsamiq and HTML/CSS (sometimes), but that’s are not the most important part of prototyping (though they matter). Jared Spool tells about where to focus while prototyping as to avoid the traps that reduce the effectiveness of prototyping efforts. Prototyping is rendering ideas to […]

I have said “NO” to few great opportunities from Google, AOL, Intel, Groupon and few others because of my interests and priorities in life. Learn to say “NO” from my favorite designer – Jason Santa Maria. He talks about when and why to say NO, and whom to say NO.