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Principles of Effective Interaction Design

Fundamental principles for designing effective User Interfaces. Effective interfaces are visually apparent and forgiving, instilling in their users a sense of control. Users quickly see the breadth of their options, grasp how to achieve their goals, and do their work. → Read the article at

Improving your Calls to Action

Jared Spool talks about Calls to Action with Paul Boag: … you have to be clear on what clicking that link is going to deliver. You have to mitigate any risk, so you have to have message that says “look, we’re not signing you up to be trapped into something. This is safe.” And then […]

UX Design ≠ UI Design

Designing for User Experience involves much more work than designing User Interface. UX design begins by learning about the business model, doing user research and understanding how a service can fit into the users’ lives in a meaningful way. Thus UX design has a crucial part in defining the business strategy, providing baselines for business […]

Navigation must make sense

Hiding important stuff behind code words might cost you business. Navigation titles should be clear and that people use in daily life. Jared Spool beautifully explains this with examples and following DOs and DON’Ts: Don’t hide your most valuable assets behind generic links. Avoid copying the design of your site’s navigation from other sites, especially […]

Why are wireframes important?

Though wireframes are very close to visual design but they have a purpose and very important one. Tanya Breshears at Zurblog explains: At the wireframe stage, we want to focus on structure and content, not the color of the text or the drop shadow on that sidebar. It’s far better to limit the possible variables […]