Story-centered Design

Now onwards I’m designing stories and not screens. Braden Kowitz explains why and how:

Once you’re dealing with an app that has a dozen screens and hundreds of states, you can’t hold the whole product in your head like a poster. I noticed that our team was emailing around individual screens, talking about individual screens, and naming all the screens just to keep track. But we weren’t paying any attention to how the screens and features fit together.

We were thinking of the product as a set of screens. But there’s a problem with working this way: it’s not at all how people experience the product in real life. People use products in little flows that last anywhere from 30 seconds to a few minutes.

Read full article at The Design Staff

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