Some really useful and in-depth concepts about human perception and cognition, and its implications for designing better UI.

Steve Jobs once said: “You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.” Jared Spool reminds me above quote with his latest post. Read the article

Along with a decent idea and great execution there’s more to the success of a web app. It’s not the features list but the simplicity and details of an app that matters. Here’s a talk by Des Traynor where he emphasizes the role of good content strategy in the success of a web app.

Being a designer who knows HTML/CSS quite well helps me to make thoughtful decisions about how my designs will perform. Front-end plays a great part in overall performance of an website/webapp. Lara Swanson emphasizes the point in her recent article at A List Apart. Adding half a second to a search results page can decrease […]

“Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” said Steve Jobs and I remember this by heart and try to follow it always. These days there’s been a […]

There are principles, rules and best practices for everything we do. Last week while working on revising colors for graphs of Unmetric, I wanted to refresh myself and learn more about using colors in graphs. Luckily I found a brief but useful articles by Stephen Few, author of Information Dashboard Design which I read last […]

I’ve done both and totally agree that Prototyping wins over Wireframing. I use Keynote for former and Fireworks for latter. However, Prototyping consumes more time thus needs more budget, which is worth it. Leisa Reichelt lists 11 points why prototyping beats wireframing. Here are top 3: You’re making, not documenting. You can feel the thing you’re […]

I’ve read a few books and good articles about baseline grid and how to use it for the Web. But over the time I’ve found it difficult to fit it in my usual design process. Jason Santa Maria share his problems with baseline grids on the web and other technical issues. It’s incredibly difficult to maintain a baseline grid in […]

There are many definitions of Simplicity but Daniel Ritzenthaler explains what does Simple actually mean at 52 Weeks of UX: Prevailing wisdom suggests that simplicity is about less…removal and reductionism. But simplicity is really about comprehension and clarity of purpose…can we design such that people instantly understand what’s going on and make a confident decision […]

Typography along with grids, space and color is one of the most important aspect that distinguishes between good and great design. Jason Santa Maria is very well know for his elegant typography skills and I especially love his work for A List Apart. Here’s his talk “On Web Typography” where he talks about details of […]