Design with Empathy
It’s not about creating a portfolio piece. It’s about helping the people you now know solve their problems using your unique skills. Working this way, with real people in mind, is much better than staring at a blank canvas or whiteboard and giving it your best guess.
Design is about solving problems.
If you spend time observing and talking with people who use your product or service, fantastic creative ideas start to appear. Also, features you once thought were critical become irrelevant as your audience tells you what their true emotions are behind the decisions they make. None of this happens in front of a whiteboard in the comfort of your office.
Listen before you start.
When everyone can create very quickly, what is it that will distinguish your product or brand from the rest? Caring for your customers.
That’s what sets you apart.