UX is not UI

UI has been widely mixed with UX recently. Erik Flowers has clearly explained the difference between two saying:

UX is an acronym for “user experience.” It is almost always followed by the word “design.” By the nature of the term, people who perform the work become “UX designers.” But these designers aren’t designing things in the same sense as a visual or interface designer. UX is the intangible design of a strategy that brings us to a solution.

He’s put together a list of UX roles. Glad I’m involved in more than half of these at Unmetric:

  • Field research
  • Face to face interviewing
  • Creation and administering of tests
  • Gathering, organizing, and presenting statistics
  • Documentation of personas and findings
  • Product design
  • Feature writing
  • Requirement writing
  • Graphic arts
  • Interaction design
  • Information Architecture
  • Usability
  • Prototyping
  • Interface layout
  • Interface design
  • Visual design
  • Taxonomy creation
  • Terminology creation
  • Copy writing
  • Presentation and speaking
  • Working tightly with programmers
  • Brainstorm coordination
  • Company culture evangelism
  • Communication to stakeholders

From above list there are few roles that I’m not involved in (struck-through) or we, at Unmetric, are not practicing yet. Hope these’ll get added down the road. Apart form that I’m also handling front-end development and pushing production-ready code. Wow! So much stuff to work on, but I’m lovin it.

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