Ryan Singer – product designer at 37 Signals – explains what is that needs more of UI designers attention, and it’s not pixel perfect design, it’s making a user capable to performing intended task. It’s easy to get overwhelmed with details when you’re designing a UI. That’s why I try to keep hold of which […]

I value prototyping a lot. My tools of trade are Invisionapp, Keynote, Balsamiq and HTML/CSS (sometimes), but that’s are not the most important part of prototyping (though they matter). Jared Spool tells about where to focus while prototyping as to avoid the traps that reduce the effectiveness of prototyping efforts. Prototyping is rendering ideas to […]