While re-reading Universal Principles of Design yesterday I came across Cognitive Dissonance and how it can be applied in web design to increase engagement and conversions. Though I was not familiar with the term Cognitive Dissonance but somehow we were already implementing this principles at Unmetric’s marketing site by saying: “Is your brand social enough?” […]

Some really useful and in-depth concepts about human perception and cognition, and its implications for designing better UI.

Steve Jobs once said: “You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.” Jared Spool reminds me above quote with his latest post. Read the article