Designing for performance

Being a designer who knows HTML/CSS quite well helps me to make thoughtful decisions about how my designs will perform. Front-end plays a great part in overall performance of an website/webapp. Lara Swanson emphasizes the point in her recent article at A List Apart.

Adding half a second to a search results page can decrease traffic and ad revenues by 20 percent, according to a Google study. The same article reports Amazon found that every additional 100 milliseconds of load time decreased sales by 1 percent. Users expect pages to load in two seconds—and after three seconds, up to 40 percent will simply leave.

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