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Tumblr committed Type Crime

Tumblr homepage is simply beautiful, minimal and to the point but they committed a type crime even in this little amount of text. Tumblr is using prime mark¬†(a.k.a. dumb quote) instead of ¬†closed quotation mark (or apostrophe). Ellen Lupton in Thinking with Type says: The purpose of prime marks, or hatch marks, is to indicate […]