We designers have affinity for details and love to dig deep to make pixel-perfect designs. We spend hours on those tiny details that usually go unnoticed by the target audience. Only our fellow designers and sometimes a few design obsessed clients notice those details. I’ve no doubt that details matter and must be taken care of, but what matters more is the overall User Experience.

I love 37signals products and their work strategies. In this video Ryan Signer – UI designer and product manager at 37signals – walked through the process of how they build web-apps at 37signals. Really impressive!

Reading is not my hobby but I’ve to read as to learn. Here are few articles from my learning list: What makes a good UX designer Dashboard Design Gestalt Principles of Perception Sales: The Fail Team Should you blame your designer for poor conversion rates? Style vs. Design Inline Help Ellen Lupton Interview