Types of Web design

Even web design have different types. Luke Wroblewski mentioned about it in his notes on Jared Spool‘s talk: Anatomy of a Design Decision at An Event Apart.

  • Unintentional design happens when you were paying attention to something else (like the system or process). It works when our users will put up with whatever we give them; we don’t care about support costs or the pain from frustration.
  • Self-design works well when there are enough people like you to use your product, you don’t mind excluding others, and you use your product everyday like your users do.
  • Genius design When we’ve previously learned what users need. Works when we already know user’s knowledge, previous experiences, and behavior of people; we are solving the same design problems repeatedly.
  • Activity-focused design starts with the activities people need to do. Works when we can identify users and their activities; we need to go beyond our own previous experiences; innovations can come from removing complexity.
  • Experience-focused design: There’s a difference between being usable and having a good experience. Experience is the gaps between the activities. Works great when we want to improve our users’ complete experiences, in between the specific activities; we can be pro-active about the designs; game-changing innovations are the top priority.

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