Getting back to Zero in Design

Keith – lead designer at Forrst – has some interesting thoughts about the concept of “Getting Back to Zero” in design:

The ability to consistently look at a design as a new user while laying out elements and keeping the project goals in mind. Getting back to zero. An on-going back-and-forth between making design decisions, fleshing out ideas, and seeing them through a user’s eyes with their goals in mind.

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