Improving your Calls to Action
March 24, 2011Jared Spool talks about Calls to Action with Paul Boag: … you have to be clear on what clicking that link is going to deliver. You have to mitigate any risk, so you have to have message that says “look, we’re not signing you up to be trapped into something. This is safe.” And then [...]
Me: I’m Amrinder and I’m trying to say… [interrupted]