It’s not about creating a portfolio piece. It’s about helping the people you now know solve their problems using your unique skills. Working this way, with real people in mind, is much better than staring at a blank canvas or whiteboard and giving it your best guess. Design is about solving problems. If you spend [...]
Stunning car UI built on some basic but very important User Interface Design principles.
How to stay on top of the competitors? This is the discussion we had recently at Unmetric. Rick Wise has the answer. Experience innovation will be a crucial components for companies seeking to remain relevant and retain customer loyalty. I strongly believe the customers can help you stay on the top but to get loyal [...]
I have had a tough time creating personas and user stories (as they depend upon personas). Here comes the job stories and they really seems to be better alternative. Alan Klement describes how to create effective job stories: Start with the high level job. Identify a smaller job or jobs which help resolve the higher [...]
Interesting read with proven examples how focusing on real problem makes a product successful. The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time. Read the article
Great advice on setting type for headings. When designing a full set of headlines like this, it’s a great idea to start with the smallest headline and work your way up like we did today. While you’re at it, make sure you design how bolds and italics look in a paragraph, as well as lists, [...]
Jeff Patton explains how Kano model is applied while adding features to a product: The Kano Method separates product features into general categories. The three big ones are “must haves,” like: brakes on a car (we need those); “one-dimensional” items like gas mileage on a car (higher mileage is better); and attractive quality or “delighters” [...]
User Interface designers should write, and write well. Aesthetics are debatable, but writing is essential. Peel away the layers of styling and you’ll be left with words. Writing is the meat of a design, and it’s one of the hardest things to get right. Read the article
Ryan Singer — product designer at Basecamp — explains a simple yet effective process of Product design. Problems with product and feature design often trace back to the initial approach. Either the problem wasn’t well defined, the concept wasn’t well defined, or – in the case of beginners and newcomers to a platform – your bag [...]
UI has been widely mixed with UX recently. Erik Flowers has clearly explained the difference between two saying: UX is an acronym for “user experience.” It is almost always followed by the word “design.” By the nature of the term, people who perform the work become “UX designers.” But these designers aren’t designing things in [...]
Billy Whited explains the importance and characteristics of a great typeface in UI. Good typesetting is an exercise in subtlety, and a demonstration of skill and sensitivity—to context, form, and user needs. As UI designers, it’s important to remember that our goal is not to distract users with superfluous details, but to ease the burden [...]
I love diagrams since the day I know them. Treat your diagrams as a design tool. They can help you break a bad case of writers’ block, clear up your thinking, and communicate your great idea. Best of all, when you lead with a diagram, you bring your audience along your line of thinking so [...]
Ryan Singer – product designer at 37 Signals – explains what is that needs more of UI designers attention, and it’s not pixel perfect design, it’s making a user capable to performing intended task. It’s easy to get overwhelmed with details when you’re designing a UI. That’s why I try to keep hold of which [...]
I value prototyping a lot. My tools of trade are Invisionapp, Keynote, Balsamiq and HTML/CSS (sometimes), but that’s are not the most important part of prototyping (though they matter). Jared Spool tells about where to focus while prototyping as to avoid the traps that reduce the effectiveness of prototyping efforts. Prototyping is rendering ideas to [...]
While re-reading Universal Principles of Design yesterday I came across Cognitive Dissonance and how it can be applied in web design to increase engagement and conversions. Though I was not familiar with the term Cognitive Dissonance but somehow we were already implementing this principles at Unmetric’s marketing site by saying: “Is your brand social enough?” [...]
Some really useful and in-depth concepts about human perception and cognition, and its implications for designing better UI.
Steve Jobs once said: “You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.” Jared Spool reminds me above quote with his latest post. Read the article
Along with a decent idea and great execution there’s more to the success of a web app. It’s not the features list but the simplicity and details of an app that matters. Here’s a talk by Des Traynor where he emphasizes the role of good content strategy in the success of a web app.
Being a designer who knows HTML/CSS quite well helps me to make thoughtful decisions about how my designs will perform. Front-end plays a great part in overall performance of an website/webapp. Lara Swanson emphasizes the point in her recent article at A List Apart. Adding half a second to a search results page can decrease [...]
“Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” said Steve Jobs and I remember this by heart and try to follow it always. These days there’s been a [...]