A website homepage has been considered most important page till date as it’s believed to be the first impression of any product or company, online. Kyle Meyer—product designer at Facebook—lists 3 types of homepage layouts: Sparse, Short-form and Long-form and explains why Long-form does the best job and how:
Long-form home pages aim to provide the bulk of the site’s content in one place. This provides a pair of benefits: a) you can ensure the user will experience the content in a linear manner (starting at the top and scroll to the bottom), and b) most people want to finish a short story, and the scrollbar tells them there’s an end in sight. As long as your initial content is engaging enough for them to scroll, they’ll most likely stick it out for the ride. Don’t worry, people scroll—it’s the easiest interaction with any internet browsing device—both on mobile and desktop.